People
Famous parkourist David Belle is starred in this film, he is on the front of the cover looking as if he is jumping over something. There is also another character holding guns looking up. This gives you the impression they could be working together or against each other which gives you the sense of a big war between these two characters or these two working together against some kind of force which is very appealing to anyone who is interested in action movies or admire David Bell & parkour. There is also a list of all the names of people who have contributed to this movie at the bottom which would drag in audiences who recognize these people's work.
Design
The overall design gives the us (the audience) a strong impression of a type of war going on in a violent city of some kind, we get this impression because of the helicopters and cars behind them as if they're being chased. The graffiti-like wall behind them makes it seem as if it's in a violent city with gangs and such. There are helicopters with lights shining out which gives us the sense these two characters in the middle (David Belle & Cyril Raffaelli) are wanted men.
Colour
Overall the design colours are quite dark, which represents there is bad things going on. The colours also give us the impression that it's not a nice environment, maybe a violent city involving lots of crime. The graffiti-like effects give us this impression also.
Title
The title is very bold, clear and a white with a "muddy" effect which makes it very easy to read as it stands out on the dark background. The "muddy" effect also gives us the impression it's a dirty, violent environment that they're in.
Other Information
The catch phrase is "Welcome to the District 13th Welcome to hell" which points out that there is a lot of danger, violence and such by the "hell", we expect lots of bad things going on and it's stating that "District 13" is "hell".
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