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My character is a 19 year old male at college. He's from a rich family and loves splashing out his money on things he likes the look of. During the weekdays he would usually get college work done on the days he doesn't work, after his hard days working hard with his dad with mechanics he'd get any rest he could in the evenings, then treat himself on a Friday or Saturday evening where he would probably go to a local restaurant such as Pizza Express with a few friends, then go to the cinema to watch a film a little bit later on. After the film he would probably head to the pub for a few drinks and a laugh with his friends before going in for the night.

I believe this type of target audience would be ideal for Blue Streak as he's into the action and thriller films, he also plays a lot of violent video games. He goes to the Cineworld regularly, if Blue Streak had a poster in the cinema I'm sure this would appeal to this audience very much.